See the signals around the moment, not apart from it.
Fred connects what people say, do, notice, and appear to react to, so every signal can be reviewed inside the evidence that gives it meaning.
AI-assisted reaction cues support human review. They do not determine a person's emotional state, intent, or belief. Review AI Transparency
Evidence before interpretation
What Insight Signals add to session review
A transcript captures what was said. Insight Signals help teams return to the wider moment: vocal delivery, AI-assisted reaction cues, eye tracking, interaction behavior, and the task context in which those signals appeared.
No signal explains a participant on its own. Fred keeps each cue connected to source evidence, then helps researchers compare moments, identify themes, and carry the strongest findings into decisions without losing traceability.
Signal directory
Follow the evidence layer you need.
Start with the moment that needs explanation, then open the dedicated workflow for the signal that can add useful context.
Transcript
Return to the participant's exact words, questions, and pauses before interpreting the moment.
Prosody
Review changes in pace, intensity, and vocal delivery as supporting context for what was said.
AI-assisted reaction cues
Locate moments that may deserve closer human review without treating a cue as emotional truth.
Eye tracking
See where attention appeared to move, what was overlooked, and how focus changed during a task.
Interaction and friction
Connect clicks, hesitation, task progress, and visible breakdowns to the interface state that caused them.
Themes and synthesis
Bring related moments together so patterns can become traceable findings, priorities, and decisions.
Context changes the signal
A signal becomes useful when the evidence around it stays visible.
Fred does not ask teams to trust a detached score. It keeps the observation, source moment, interpretation, and decision connected so every conclusion can be challenged and revisited.
Transcript
“I expected the total to update here.”
Prosody
Longer pause and a slower response
Reaction cue
Moment flagged for closer review
Attention
Focus stays near the promo field
Interaction
Repeated attempt before continuing
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Research workspace plan
Order total
€84.00
Illustrative session moment
Research interpretation
The order total may not feel connected to the promo action.
A reviewable hypothesis, supported by multiple signals and open to challenge.
Decision evidence
Clarify the update state and validate the revised checkout with the next study.
Signals are interpretation aids. Researchers remain responsible for context, judgment, and the claims carried into a report.
From observation to decision