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Cookie Policy

Last updated: May 2026

This Cookie Policy explains how Fred The User Research Shepherd SRL (“Fred”, “we”, “our”, “us”) uses cookies and similar technologies on the Fred website and platform. It should be read together with our Privacy Policy.

1. What Cookies Are

Cookies are small text files stored on your browser or device. Similar technologies include local storage, pixels, tags, SDKs, and server-side identifiers. They can help a website work correctly, remember preferences, measure usage, protect security, and support marketing or analytics where allowed.

2. Cookies We Use

Based on the current Fred public website codebase and the services permitted by its security policy, Fred may use the following categories of cookies and similar technologies:

  • Strictly necessary technologies: required to load pages, route requests, secure the website, prevent abuse, remember essential choices, and operate the platform.
  • Functional technologies: used to remember user preferences, account state, integration choices, and interface settings where applicable.
  • Analytics technologies: used to understand traffic, page performance, feature engagement, and conversion events. The website code can send events into Google Tag Manager for downstream Google Analytics processing and directly to PostHog.
  • Marketing technologies: used only where enabled and consented to, for example through Google Tag Manager or Google advertising measurement.

3. Provider Summary

The exact cookies present may vary depending on your location, consent choices, browser settings, and which Fred services are enabled. The current public website code permits or references these providers:

  • Fred and hosting infrastructure: page delivery, security, routing, diagnostics, session continuity, and platform operation.
  • Google Analytics and Google Tag Manager: traffic analytics, event measurement, and tag management where configured and consented to.
  • PostHog: product and website analytics where configured and consented to. PostHog may use cookies, local storage or similar identifiers to recognize visits, capture page views and product events, measure feature engagement, and support session replay or interaction analytics where enabled.
  • Google Fonts: the current Next.js implementation uses optimized font loading. Where fonts or related resources are requested from Google infrastructure, Google may receive technical request data such as IP address and browser information.

4. Consent

Strictly necessary cookies do not require consent because they are needed to provide the website or platform. Analytics, marketing, and other non-essential technologies are used only where enabled and where required consent has been obtained. You may withdraw consent at any time through the available cookie preference controls, if shown, or by adjusting your browser settings.

5. Managing Cookies

You can block or delete cookies through your browser settings. If you block strictly necessary cookies, some parts of the website or platform may not work correctly. You can also use browser-level privacy controls and provider-specific opt-out tools where available.

6. Changes to This Policy

We may update this Cookie Policy when our website, platform, providers, or legal requirements change. The latest version will be posted on this page with the updated date.

7. Contact

For questions about cookies or privacy, contact us at [email protected].

Fred The User Research Shepherd SRL
Viale Giovanni XXII, 9, 40064, Ozzano dell'Emilia, Bologna, Italy
P.IVA IT04251281202