Resources

You have done the hard part. You spoke to users, identified the patterns, and uncovered insights that could genuinely improve the product. Then you presented your findings to the leadership team, and watched the room’s attention drift. The product manager checked their phone. The engineering lead asked when the feature would ship regardless of what the…

Card sorting is one of the oldest research methods in user experience, and it remains one of the most useful methods that most teams are not running. The premise is deceptively simple. You give participants a set of labeled cards, each representing a piece of content, a feature, or a concept, and you ask them to organise those cards into groups that make…

The most expensive mistake a startup can make is building something nobody wants. It sounds obvious, almost too obvious to state, yet it remains the single most common way that startups die. When CB Insights analysed the post-mortems of 431 venture-backed companies that shut down in the funding contraction that followed the zero-interest-rate era, the…