Your team runs interviews, usability tests, surveys, and card sorts. The data lands in Google Drive, Notion, Slack threads, and someone’s desktop folder called “Q1_research_FINAL_v3.” Six months later, a product manager asks whether users ever...
Fred has been shortlisted to join the Italian startup delegation heading to CES 2026 in Las Vegas, one of the most important global stages for technology and innovation. CES 2026 runs from January 6 to January 9 in Las Vegas, Nevada. If you want the fastest version:...
Most teams do not ship bad experiences because they ignore users. They ship them because they guessed. They guessed because research felt expensive, slow, or blocked by scheduling, politics, and scarce access. Meanwhile decisions keep moving. Roadmaps do not pause to...
When Research Stops Changing Anything UX research has grown in prominence over the last decade. More teams have dedicated researchers, there are established playbooks, and most organisations now recognise the value of listening to users. Yet a paradox has emerged: the...
Launching a startup is one of the most ambitious and high-risk moves an entrepreneur can make. But many promising ventures collapse not because of bad technology, poor design, or a lack of talent, but because they fail to understand their users. The root cause of such...
