The user research tools market has fragmented into more than fifty distinct products, each solving a narrow slice of the research workflow. There are panel recruitment tools and unmoderated testing tools, repository tools and AI analysis tools, card sorting...
The user research playbook designed for consumer products doesn’t work for SaaS. Consumer research assumes large user bases, broad demographic targeting, and decisions driven by aesthetic preferences or emotional engagement. SaaS research operates under entirely...
Surveys are the most accessible research method available to product teams. They scale effortlessly, they’re cheap to run, and they produce quantifiable data that stakeholders understand. But for UX research specifically, most survey tools fall short in ways...
For European product teams, GDPR is not a checkbox. It is a continuous obligation that shapes how every piece of user research is planned, executed, stored, and shared. The penalties for getting it wrong are not theoretical: Google has been fined €50 million for...
