The user research playbook designed for consumer products doesn’t work for SaaS. Consumer research assumes large user bases, broad demographic targeting, and decisions driven by aesthetic preferences or emotional engagement. SaaS research operates under entirely...
Surveys are the most accessible research method available to product teams. They scale effortlessly, they’re cheap to run, and they produce quantifiable data that stakeholders understand. But for UX research specifically, most survey tools fall short in ways...
For European product teams, GDPR is not a checkbox. It is a continuous obligation that shapes how every piece of user research is planned, executed, stored, and shared. The penalties for getting it wrong are not theoretical: Google has been fined €50 million for...
Your team runs interviews, usability tests, surveys, and card sorts. The data lands in Google Drive, Notion, Slack threads, and someone’s desktop folder called “Q1_research_FINAL_v3.” Six months later, a product manager asks whether users ever...
Fred has been shortlisted to join the Italian startup delegation heading to CES 2026 in Las Vegas, one of the most important global stages for technology and innovation. CES 2026 runs from January 6 to January 9 in Las Vegas, Nevada. If you want the fastest version:...
