Fred has been shortlisted to join the Italian startup delegation heading to CES 2026 in Las Vegas, one of the most important global stages for technology and innovation. CES 2026 runs from January 6 to January 9 in Las Vegas, Nevada.
If you want the fastest version: Fred will be part of a delegation of more than 50 Italian startups showcased through the Italy Pavilion, located in Eureka Park, the CES area dedicated to startups.
Why CES 2026 matters for Fred
CES is where the global tech ecosystem converges to spot what is next, from AI to robotics to new categories that have not even earned their own labels yet. It is where partnerships start, distribution conversations happen, and product narratives get sharpened in front of people who build, buy, and report on technology at scale. CES 2026 is officially scheduled for January 6 to January 9 in Las Vegas.
For Fred, this is not just about attending a trade show. It is about earning a place in the conversation around how teams build better products, faster, with less guesswork. That is exactly the problem we solve with Fred the UXR Shepherd: an AI-powered user research platform designed to help teams collect signals, analyze evidence, and turn insights into clear decisions.
A milestone for Italian innovation at Eureka Park
This year, the Italy Pavilion will be located in Eureka Park, the CES area dedicated to startups and national groupings. The Italian delegation includes 51 startups from 13 regions, putting Italian innovation in front of international media, investors, and enterprise buyers who actively scout Eureka Park for the next wave of product breakthroughs.
StartupItalia
Fred is included in the published list of startups in the Italian CES 2026 delegation, alongside dozens of other high-potential companies representing the breadth of Italy’s innovation scene.
StartupItalia
Backed by the Italian Trade Agency
The Italian Trade Agency (ITA) supports the internationalization of Italian companies and is listed as an official CES 2026 exhibitor.
This kind of institutional presence matters because it increases visibility, improves coordination on-site, and helps connect Italian startups with the people who can accelerate global growth.
For Fred, it also means something more personal: a signal that the work we have been doing to modernize user research with AI is resonating beyond our immediate circle, and that our mission is aligned with a broader national effort to bring Italian tech to the world stage.
What Fred is bringing to CES 2026
Fred is built for teams that need reliable research outcomes without the usual bottlenecks. In practice, that means reducing time-to-insight, improving the quality of analysis, and making evidence easier to share across product, design, and leadership.
At CES, we will be showcasing how Fred supports the modern research stack end to end, including:
- Research setup across multiple methods, from usability testing and surveys to card sorting and preference testing
- AI-assisted analysis that helps teams move from raw responses to structured insights and decision-ready outputs
- Collaboration workflows that make research reusable, searchable, and easy to communicate across teams
If you are a product leader, researcher, founder, or platform partner who cares about building better experiences, CES is the perfect place to see what Fred can do in a live environment.
Who should meet Fred at CES
If any of these sound like you, we should talk in Las Vegas.
You run product or design and want faster decision cycles without sacrificing research quality.
You are building software and want a research system that scales with your team, not one that breaks the moment you add stakeholders.
You are an agency and need repeatable research operations across clients, with professional reporting and clean collaboration.
You are an investor or strategic partner tracking the rise of applied AI in real workflows, not just demos.
How to meet us in Las Vegas
CES moves fast, and calendars fill up quickly. If you would like to meet the team, request a meeting in advance and tell us what you want to evaluate: research workflows, AI analysis quality, reporting, collaboration, or partnership opportunities. We will share time slots, booth details, and a tailored walkthrough based on your use case.
What this shortlist means for the road ahead
Being shortlisted alongside more than 50 Italian startups for CES 2026 is both a milestone and a forcing function. It pushes us to sharpen our message, harden our product demos, and focus on the outcomes that matter most to teams who ship. It also reinforces what we believe: user research is becoming more operational, more continuous, and more AI-assisted, and the teams who adopt that shift will outlearn competitors.
We are excited to represent Italy at CES, and even more excited to meet the people who are building the next generation of products.